Betsson's operational subsidiary has revealed the launch of its new mobile sportsbook on its brands Betsson, Betsafe and Nordicbet.
The main enhancements are better user interface, ease of use and speed. The new mobile gaming sportsbook is built on the proprietary front-end technology framework OBG.
Betsson's subsidiary has made several improvements to its sportsbook offering the past year. It has a wider and deeper offering in more sports, more live events, more live streaming and with this recent launch a significantly improved user interface. The new sportsbook has been well accepted by punters during soft launch; session durations are longer, bounce rates are down and return visits have increased.
The Swedish firm confirmed that the upgraded Betsson sportsbook offered by its sites now features enhancements to its "ease of use" alongside a "better user interface and speed".
Betsson AB declared that its mobile gaming sportsbook had undergone "a number of improvements" over the past year including increases to the number of sports and live events on which it offers markets alongside further developing the service's real-time streaming capabilities.
Finally, Betsson AB proclaimed that a recent soft launch of the latest enhancements to its mobile sportsbook had been "well received by customers" as the innovation saw longer session times, reduced bounce rates and increased return visits.
"This is a major improvement of the mobile sportsbook," read a statement from Ulrik Bengtsson, President and Chief Executive Officer for Stockholm-based Betsson AB. "The timing of the launch is good as the English Premier League starts this weekend and customers have already shown that they like the upgrade. We expect to see the full effect of the new mobile sportsbook in the fourth quarter."
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