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MX Digital Partners With Traffic Generation To Develop New Slot Games

By: Russell Potvin , Thurs. May 29, 2014

MX Digital And Traffic Generator Partnership

Leading US online casino games developer, MX Digital, with it's already impressive host of games to offer, is about to get even better thanks to a partnership with Traffic Generation.

Traffic Generation, a marketing specialist in the online world, will be helping to drum up interest among those who are already fans of MX Digital games as well as those who have never played them before. The new games being offered will tap into a segment that MX has yet to fully crack social gaming platforms, such as Facebook.

Their new online slot machine launch titles are partnered with such entertainment industry personalities such as Hulk Hogan, James Dean, The Blues Brothers, and David Hasselhoff in order to drive traffic to their games. While MX Digital is already hosting games through 26 countries around the world, they already have a great start to making an even better name for themselves with the massive audience of gamers on Facebook with the free to play and social casino slot games that Traffic Generation is helping them to bring forward.

Chief Financial Officer for MX Digital, Ted Lanes, made clear the reasoning for the partnership and breaking new ground, "social casino gaming is currently a $1.7 billion industry and some have predicted it will be as big as $7 billion in a few years." He clearly has confidence and pride in the company he is part of as he added, "MX Digital definitely plans to be at the forefront with our continued role out of games featuring iconic entertainment figures."

With an established presence in the online casino game world like MX Digital, which has a long list of successful ventures with the in-house creation of games based on purchased intellectual properties, we can be sure that we'll see another set of hits with this new partnership. Their games range across many categories, including poker, live sports betting, TV gaming, slots, skill games, multiplayer quizzes, instant win games, and fixed odds games, showing the broad spectrum and the attention they put into their games. All of these company traits add up to knowing that, once the partnership between MX Digital and Traffic Generation hits the market at large, we're bound to see some high quality products keeping players engaged on social platforms.