Net Entertainment have become the latest associate member of the World Lottery Association (WLA).
This news was announced by NetEnt following disclosure to the Swedish Financial Instruments Trading Act and/or the Swedish Securities Markets Act.
The World Lottery Association (WLA) is an online gambling organization that is based on membership only and its aim is to promote the interests of state-owned lotteries worldwide. Their vision is to be recognized as the global authority on the lottery business, to uphold the highest ethical principles, and to support their members in achieving their vision for their own communities. The Association is committed to the highest standards including their WLA Responsible Gaming Principles and Framework. Their core values include responsibility, integrity, professionalism, and innovation and creativity.
According to Net Entertainment's Chief Executive Officer, Per Ericsson, "Online casinos are about entertainment and excitement and the WLA associate membership is an important quality stamp for NetEnt as we are committed to safe and responsible gaming."
He also added that,
"NetEnt's strategy is to expand on regulated markets and becoming an associate member of the World Lottery Association is a significant step for us as we grow our presence further in this important market segment."
The WLA currently works with more than 80 countries. They adhere to strict stands with regards to responsible gaming, security and risk management, and social responsibility. Being an associate member is a great opportunity for NetEnt who are a supplier of gaming and lottery systems, and work with state-run lottery customers, and it will help them to expand their operations.
NetEnt has grown in popularity over the past number of years and they have accreditation from a number of trusted sources. They have their own internal accreditation for all their games and they also follow the G4 guidelines that come from the Global Gambling Guidance Group in order to fulfil the International Responsible Gambling Accreditation System's terms. They also hold eCOGRA accreditation as well as certificates from iTech Labs, and the Gaming Laboratories International (GLI). They have licenses from some of the top regulatory authorities also including the Lotteries & Gaming Authority Malta, Aldreney Gambling Control Commission, and a Government of Gibraltar Remote Gambling License.
They also hold a number of top awards that attest to the quality products that Net Entertainment offers. They won the Slot Provider of the Year Award at the International Gaming Awards in 2016. At the ERG Awards in 2015 they scooped Slot Provider of the Year, Innovation in Mobile, and Mobile Supplier of the Year. In 2015 they also won the WiG Award for the second time. In the first ever Global Gaming Awards in 2014, NetEnt won the Digital Gaming Innovation of the Year.
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